Overview of Track 1: Relational Engagement to Escalate Societal Impact

Women and Health: Choices, Challenges, and Champions

This track explores the health issues surrounding women, specifically in domains of self, identity, family, agency, and advocacy. Participants investigate the choices and challenges women encounter when navigating well-being and health concerns. We identify research priorities and initiate dialogue about the champions women can become as agents and change catalysts.

Kate Pounders , University of Texas

Marlys Mason, Oklahoma State University


Understanding the Role of the Culture Industries in Creating An Emancipatory Positive Critique

This track develops an overlooked dimension of critical theory, the positive critique. Please join us for an exciting dialogue examining how the culture industries can be understood as a creative expression that recovers the lifeworld from the corroding effect of the system. This understanding can then be used as a platform of creating and promoting creative forms of expression that have the potential for imagination and emancipation.

Jeff B. Murray, Walton College of Business, University of Arkansas

Zafeirenia Brokalaki, King’s College London


Transforming the Patient Experience

Managing patients’ and families’ experiences during their health care journey is an increasingly important initiative for health care organizations. This track endeavors to establish connections between improving patient experiences and managing community health and to suggest ways for health care organizations to transform patients, communities, and business practices.

Janet McColl-Kennedy, Professor of Marketing at The University of Queensland

Andrew S. Gallan, assistant professor at the Kellstadt


Tackling Modern Slavery: Collapsing the Consumption and Production Divide

Up to 60,000 people in the US, and 1,243,400 people across Europe, are enslaved in industries such as domestic work, agriculture, restaurant, and sex trade. Localized ‘modern’ slavery is often invisible. This TCR track seeks to make modern slavery visible and to transform the lives of these vulnerable people.

Deirdre Shaw, Professor of Marketing and Consumer Research, Adam Smith Business School, University of Glasgow, UK

Andreas Chatzidakis, Senior Lecturer, School of Management, Royal Holloway, University of London, UK

Michal Carrington, Lecturer, Faculty of Business and Economics, University of Melbourne, Australia


Subsistence and Sustainability

The subsistence and sustainability track will study how subsistence communities conserve, augment, harness and manage natural resources in order to maximize collective well-being. The track will also examine challenges to maximizing well-being, and how these challenges could be overcome.

Roland Gau, University of Texas at El Paso.

Srinivas Venugopal , University of Vermont.


Religion, Spirituality, and Financial Decision-Making

Although more than 80% of people globally indicate that religion shapes their lives, research examining how religiosity/spirituality influences consumers’ financial decision-making has been scarce. This track seeks to develop a framework for such research, collect empirical data, and develop relationships that will positively influence consumers’ financial decisions and well-being.

Elizabeth Minton, University of Wyoming.

Samer Sarofim, University of Kansas.


Exploring Consumer Financial Vulnerability as a Critical Turning Point in Consumer Well-Being

Consumer financial vulnerability is an outcome of individual, historical, social, political, and economic factors. To date, products and policies targeting each of these factors have had limited success since they fail to account for other factors that contribute to these vulnerabilities. Research is needed to explore holistic solutions.

Genevieve O’Connor, Assistant Professor of Marketing

Nancy Wong, Professor, University of Wisconsin-Madison

Casey Newmeyer, Assistant Professor of Marketing


Engaging, enabling, empowering consumers in solving obesity

This session is seeking answers to the question “how might we solve obesity?” We are after ideas on practices that might be implemented, perhaps at the consumer, commercial marketing, social marketing, health and public policy levels. Furthermore, all participants will need to address the effect-size of their proposed interventions.

Stephen S Holden Bio, Adjunct associate professor, MGSM, Bond U, OP Jindal UK

Natalina Zlatevska, Senior Lecturer of Marketing at the University of Technology Sydney

Joy Parkinson, social marketing and behaviour change expert


Ending Hunger: Empowering Innovative Local Solutions

Despite years of research, education, and awareness, hunger persists. This TCR track will examine the “bright spots” in tackling hunger, investigating innovative solutions with an eye toward formulating a framework others working to tackle this important and complex social issue can follow to build their own creative solutions.

Laura Peracchio , University of Wisconsin – Milwaukee.

Melissa G. Bublitz, University of Wisconsin Oshkosh