Assistant Professor of Marketing

Case Western Reserve University

My work lies within the domain of consumer-based strategy which links consumer attitudes to managerial decision-making. Specifically, I explore how brand and consumer identities and relationships impact firm outcomes. My research has appeared in the Journal of Academy of Marketing Science and Journal of Marketing Theory and Practice and numerous conference proceedings.


Professor, University of Wisconsin-Madison

Kohl’s Chair in Retail Innovation

Faculty Director Kohl’s Center for Retailing

My research has focused on the influence of culture in consumption decisions, affective responses, and consumption values. I also conduct research on consumer decisions in healthcare, personal finance and sustainable consumption. My research has been published in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Methods, Cognition and Emotion.


Assistant Professor of Marketing

Gabelli School of Business, Fordham University.

My research is focused on consumer well-being within the context of services. I explore issues related to financial literacy and disparities in health care access. My research has appeared in the Journal of Product and Brand Management, Journal of Financial Services Marketing, and International Journal of Bank Marketing.