Biographies

MARTIN MENDE

Is an Associate Professor of Marketing at Florida State University. His research focuses on service science, relationship marketing, transformative service research, and marketing strategy. His research has appeared in the Journal of Marketing Research, Journal of Service Research, Journal of Public Policy & Marketing, Marketing Letters, and Journal of Business Research. Prior to attending Arizona State University, Martin earned a Doctoral Degree (summa cum laude) in Services Management from Catholic University of Eichstaett-Ingolstadt, Germany. Martin serves on the Editorial Review Boards for the Journal of the Academy of Marketing Science and the Journal of Service Research. He also serves as a Board Member (Program Officer) for the AMA Services SIG (SERVSIG) and as a Research Faculty for ASU’s Center for Services Leadership. His research has won first place in the Fisher IMS & AMA Services SIG Dissertation Proposal Competition, and was a finalist for the Journal of Service Research Best Article Award. In addition, his research has won a Marketing Science Institute Grant and an ACR Transformative Consumer Research Grant. Martin has taught Marketing Strategy, Services Marketing, and Marketing Management. He enjoys travelling, fitness, and playing with his dog.

MAURA SCOTT

is the Madeline Duncan Rolland Associate Professor of Business Administration at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests in consumer behavior include over-consumption behavior, goal setting, self-regulation, and transformative consumer research. Her research has been published in leading scholarly journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, and Journal of Advertising. Maura serves on the Editorial Review Boards for the Journal of Consumer Research, Journal of Public Policy & Marketing, and Journal of Business Research. She was recognized as the 2014 Marketing and Society SIG Emerging Scholar and as a 2015 MSI Young Scholar. Her research won the 2014 JPP&M Kinnear Award for Best Paper and an Honorable Mention for the 2009 JCR Ferber Award. Maura has been active in the Transformative Consumer Research (TCR) movement since presenting research at the first TCR conference in 2006. She has served on the TCR advisory board (2009 – 2014), and has been an active participant in several TCR conferences. She considers herself a TCR ambassador. Maura’s industry background includes marketing at 3M Company, Dial, and Motorola. She has taught undergraduate Consumer Behavior, Marketing Management, Marketing Principles, and Marketing Strategy. At the doctoral student level, she has taught a Consumer Behavior doctoral seminar and an Experimental Design workshop.

PARTICIPANTS

Linda Court Salisbury

Carroll School of Management

Linda Court Salisbury is Associate Professor of Marketing at the Carroll School of Management, Boston College. Her research interests include temporal aspects of consumer decision-making, financial decision-making, and individual consumer choice modeling. She has examined phenomena such as debt repayment, choice diversification, choice set formation, preference uncertainty, and customer satisfaction. Linda’s research has appeared in the Journal of Consumer Research, Journal of Marketing Research, and Marketing Science.

Gergana Nenkov

Carroll School of Management

Gergana Nenkov is an Associate Professor of Marketing at the Carroll School of Management, Boston College. Prof. Nenkov’s research focuses on understanding the motivations behind suboptimal or irrational consumer choices – with the ultimate goal of developing methods to improve the consumer decision making process. She examines how the various ways consumers think about the future impact their ability to exercise self-control in the present, in contexts such as planning for retirement and healthy nutrition. Her research has been published in major marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Service Research, and Journal of the Academy of Marketing Science and major psychology journals such as Journal of Experimental Social Psychology, Journal of Experimental Psychology: Applied, and Judgment and Decision Making. Dr. Nenkov is on the editorial review board of the Journal of Consumer Research. She has participated in numerous marketing conferences such as the Transformative Consumer Research, Association for Consumer Research, Society for Consumer Psychology, and Academy of Marketing Association, among others. She teaches Integrated Marketing Communications  and Marketing Principles.