Jerome Williams is the Executive Vice Chancellor and Provost of the Rutgers-Newark Campus. He conducts research on multicultural marketing and marketplace discrimination. Professor Williams’ research has appeared in Journal of Public Policy & Marketing, Health and Place, Journal of Marketing, Journal of Consumer Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, Journal of Consumer Affairs, Journal of Business Research, and Preventative Medicine, amongst others.


Pall Hill is a physician in residency in Diagnostic Radiology at Dartmouth-Hitchcock Medical Center. His current endeavors include the integration of a shared decision making model for CT lung cancer screening through an online patient portal. Dr. Hill has published in the Journal of the American College of Radiology, and is familiar with the structuring and negotiating of imaging prices within various organizational models.


Joshua D. Dorsey is a marketing doctoral candidate at West Virginia University. Joshua’s primary areas of interest are consumer behavior and public policy and marketing. His current research addresses issues of pricing, financial decision making, and services branding, specifically within the healthcare context. Joshua has published in Journal of Public Policy & Marketing and Journal of Retailing and Consumer Services.


Jesse Catlin is an Assistant Professor of Marketing in the College of Business Administration at California State University, Sacramento. He studies consumer behavior with a focus on pharmaceutical marketing, health decision-making, and sustainable consumption. His publications include: Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Business Research, Journal of the Association for Consumer Research, and Health Communication, among others.