Kate Pounders is an Assistant Professor at the University of Texas. As a consumer psychologist, Kate investigates emotions, goals, and self in contexts of communication strategy and health communication. She has published in Journal of Academy of Marketing Science, Journal of Advertising, European Journal of Marketing, Journal of Advertising Research, and more.


Marlys Mason is an Associate Professor at Oklahoma State University. Her research interests include consumer health, vulnerability, maladaptive behavior, risk communication, and public policy. She has published in Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Business Research, Journal of Marketing Management, and more.