is a Lecturer in Marketing at University of Edinburgh Business School. Her research is focused on consumer vulnerability and coping, consumer identity, collective practices, and interpretivist research methods. She has a longstanding interest in the experience of illness and the consumption of healthcare and her current work explores healthcare consumerism and obesity stigma. Susan was Principle-Investigator for an ESRC Seminar Series focusing on Vulnerable Consumers, with Dr Kathy Hamilton, University of Strathclyde and Dr Maria Piacentini, University of Lancaster, 2012-2015. Her work can be read in Advances in Consumer Research, Journal of Consumer Behaviour, Journal of Marketing Management and Journal of Public Policy and Marketing. She is also co-editor of the edited book “Consumer Vulnerability: Conditions, Contexts and Characteristics” (2015), part of the Routledge Studies in Critical Marketing series.
is Reader in Marketing at University of Strathclyde, Glasgow. A particular area of interest is consumer vulnerability, specifically I have conducted research related to low-income families. I am interested in gender issues and poverty, representations of poverty and coping strategies. I recently co-hosted an ESRC seminar series on the theme of consumer vulnerability with Dr Susan Dunnett (University of Edinburgh) and Prof Maria Piacentini (Lancaster University). As a follow up to the seminar series we have published an edited book (2015) entitled “Consumer Vulnerability: Conditions, Contexts and Characteristics” as part of the Routledge Studies in Critical Marketing Series. Another research interest relates to consumer community and I have explored this in various different contexts including both online and offline communities. Recent research centred on local community involvement in the regeneration of social spaces with key themes of place transformation, aesthetics and community tourism. My work has been published in journals such as European Journal of Marketing, Sociology, Annals of Tourism Research, Journal of Consumer Behaviour, Journal of Marketing Management and Advances in Consumer Research. I have also recently edited a 4 volume set on New Directions in Consumer Research (with Dr Paul Hewer and Dr Aliakbar Jafari, University of Strathclyde).
is Professor of Consumer Research at Lancaster University Management School. Her research focuses on consumer vulnerability, and she has explored this theme in a number of contexts of public policy concern (e.g. alcohol consumption; healthy eating), with a focus on the strategies employed by consumers in difficult consumption contexts and situations. Her work has been published in Sociology of Health & Illness, Journal of Business Research, Journal of Marketing Management and Marketing Theory. Maria was a co-organiser of the ESRC seminar series on Vulnerable Consumers. In 2011, she chaired the 7th CRAWS Conference, on the theme of “Emerging Issues in Transformative Consumer Research and Social Marketing”, and she has also co-chaired the TCR track on Consumer Vulnerability in 2013.