Biographies

TODD WEAVER

Todd Weaver is Professor of Business and University College Business Department Chair at Point University.  He received his Ph.D. in Marketing from Georgia State University, his MBA from the University of North Carolina, Chapel Hill, and his BBA from the University of Georgia. Todd is an accomplished researcher and has presented at the Association for Consumer Research North American Conference, the American Marketing Association Marketing & Public Policy Conference, the Transformative Consumer Research Conference, and the Association for Consumer Psychology Conference.  In addition, his research has been published in the Journal of Public Policy & Marketing, the Journal of Business Ethics, the Service Industries Journal, the Journal of Business Research, the Journal of Research for Consumers, and the Australasian Journal of Marketing.  Todd has over 10 years of industry and consulting experience in a variety of organizations, from start-up companies to major organizations in both the profit and non-profit sectors. He also has an active consulting practice specializing in Voice of the Customer research for all types of organizations. Todd earned the Online Marketing Certified Professional (OMCP®) credential and is a member of the American Marketing Association, the Association for Consumer Research, and the National Association of Scholars.

MARK MULDER

Mark Mulder is Assistant Professor of Marketing at Pacific Lutheran University in Tacoma, Washington. His PhD is in Marketing and Consumer Behavior from Washington State University. Mark’s interest in transformative consumer research blossomed as a doctoral student when participating in TCR and public policy symposiums, and serves as a foundation of research on charities as transformative service providers (TCR 2011) and communicators via effective narratives (TCR 2015). This has also included research in the area of donors and their interactions with charities, exploring perceptions of overhead and peer-to-peer networks. Mark developed a unique new course designed around charitable organizations for students which blends local community building and fundraising along with an international field experience. During the field experience, students help a community achieve their dream of clean water while providing important hygiene education to adults and to youth. To date in the past 3 years, the collaborative projects have helped over 1,000 community members achieve reliable access to clean water and raised over $70,000 via crowdfunding, individual donations, and organizational partnerships. He works and consults with many businesses and nonprofit organizations, and is currently assisting a nonprofit execute a pilot microfinance program to support underrepresented entrepreneurs in the Tacoma/Seattle area. Mark’s collaborative research has often been presented national and international conferences, and some of his research has been published in the Journal of Public Policy and Marketing, Journal of Business Research, Journal of the Association of Research for Consumers, and the Journal of Nonprofit and Public Sector Marketing. He is an award winning teacher (Professor of the Year, PLU School of Business Teaching Award), researcher (PLU School of Business Research Award), and community leader (United Way LIVE UNITED recipient and David T. Alger Community Service Award). Mark loves interacting with colleagues and communities around interesting research ideas.

 

PARTICIPANTS

Leslie Koppenhafer

Boise State University

Leslie Koppenhafer, PhD is an assistant professor at Boise State University. She teaches Marketing Communications, Principles of Marketing and Consumer Behavior in the College of Business and Economics. Leslie earned her PhD at the University of Oregon, her MBA in Brand Management at the University of Wisconsin and her undergraduate degree from the University of North Carolina at Chapel Hill. Prior to her foray into academia, Leslie was an assistant brand manager at KAO Brands and worked on the Biore brand as well as the new product development team. She also spent a number of years working in logistics for Outward Bound in Utah. Her classroom style is heavily influenced by her work experience and she recognizes the importance of emphasizing the soft skills of leadership, communication and team work while blending the science and creativity of marketing. Leslie also incorporates service learning in the majority of courses because she finds students perform at a higher level when working on “real” problems and wants to encourage people early in their careers to begin giving back to their communities. Leslie’s many research interests of access-based consumption, consumer deception protection and marketing pedagogy are all driven by a desire to be a positive contributor to society through transformative consumer research.

Richie L. Liu

Oklahoma State University

Richie L. Liu (Ph.D. Marketing, Washington State University, 2015) is beginning his second year at Oklahoma State University as an Assistant Professor for the Spears School of Business. He currently teaches Managerial Strategic Marketing as a capstone to Marketing undergraduates. His primary research interests lie in the areas of branding and pro-social behaviors. Richie’s on-going and past work within the pro-social realm focuses on public policy and environmental issues. Overall, Richie’s research, aligned with Transformative Consumer Research (TCR), is focused on improving consumer welfare and societal well-being. He has published his work in outlets such as the Journal of Public Policy and Marketing (JPPM), Journal of Environmental Psychology, and Current Opinion in Psychology. Notably, Richie attended the TCR conference in 2015 as a participant in the religiosity track, and his track recently submitted a paper to JPPM that furthers our understanding of religiosity’s influence on sustainable consumption. Prior to his academic career, Richie served as a Vice-President of Corporate Banking for various publicly traded financial institutions. Richie earned his B.S. degree in Economics at Santa Clara University and his M.B.A. degree at Gonzaga University. In his spare time, Richie enjoys spending time with his family and playing various sports.

Kristin A. Scott

Minnesota State University – Mankato

Kristin A. Scott is an Associate Professor of Marketing at Minnesota State University, Mankato with a Ph.D. from Oklahoma State University. Her current research interests include materialism and sustainability and understanding how society can move towards more sustainable consumption. Her most current research investigates the generational and cultural differences in the American Dream for which she was awarded a research grant to conduct. She has been published in the Journal of Marketing Theory and Practice, Journal of Business Research, and the Journal of Macromarketing. She currently teaches classes for the Integrated Business Experience and a course that includes a study abroad component to Belize – Fair Trade Study Abroad in Belize. In this course, students gain first-hand experience learning about fair trade and poverty alleviation in a developing country.