Biographies

CATALINA ESTRADA-MEJIA

Is an assistant professor of marketing at Universidad de los Andes. A graduate of Tilburg University, she investigates the influence of numeracy, and its interaction with other cognitive abilities and emotion states, on consumer economic decision making through a behavioral decision theory lens.

BEATRIZ PEREIRA

is assistant professor of marketing at Iowa State University. A graduate of the University of Michigan, she studies the influence of emotions, particularly sadness, on consumer information processing and decisions through cognitive and neurological lenses.

RICHARD VANN

is assistant professor of marketing at Penn State – Behrend.  A graduate of the University of Wyoming, he investigates the influence of motivation, cognition, and emotion on consumer goal pursuits, focusing on health and sustainability-related goals.

PARTICIPANTS

Ayalla Ruvio

Michigan State University

Ayalla Ruvio is assistant professor of marketing at Michigan State University. A graduate of University of Haifa, she studies consumer identity, material and experiential consumption, and cross-cultural influences. Her research crosses disciplinary boundaries and has been featured by numerous media outlets.

Jason Stornelli

Oregon State University

Jason Stornelli is an assistant professor of marketing at Oregon State University. A graduate of the University of Michigan, he studies consumer judgments and decisions as it pertains to self-regulating consumption, taking into account planning behaviors, genetics, and culture.

Carlos Trujillo

Universidad de los Andes

Carlos Trujillo is associate professor of marketing at Universidad de los Andes. A graduate of Pompeu Fabra University, he investigates subsistence consumer behavior and decision making through behavioral decision theory lenses. In 2015 he conducted a nationwide study of sustainable consumption beliefs and attitudes in Colombia.

José Antonio Rosa

Iowa State University

José Antonio Rosa is professor and dean’s fellow in marketing at Iowa State University. A graduate of the University of Michigan, he studies subsistence consumer behavior and decision making through psychological and phenomenological lenses. He serves on the ACR Advisory Board on Transformative Consumer Research and is championing this Track 2 proposal.