Biographies

ROLAND GAU

Is an Assistant Professor of Marketing at the University of Texas at El Paso.  Roland’s research focuses on consumer decision making under constraint, particularly in the context of subsistence marketplaces.  His work has been published in outlets including Journal of Consumer Psychology, Journal of Public Policy and Marketing, Journal of Business Research, European Journal of Marketing, and Journal of Macromarketing.

SRINI VENUGOPAL 

Is an Assistant Professor of Marketing at the University of Vermont. Srini’s research examines the intertwined nature of consumption and entrepreneurship in subsistence marketplaces. His research has been published in prestigious outlets such as Journal of Public Policy and Marketing and Journal of Macromarketing.