Biographies

WIDED BATAT

Is an Associate Professor of Marketing at Lyon 2 University. Her work focuses on vulnerability, well-being, and food culture. She published articles in Journal of Business Research, Marketing Theory, Journal of Marketing Management, Journal of Macromarketing, etc. and chaired the 2015 TCR track conference on Alternative Food Systems.

PAULA C. PETER

Is an Associate Professor of Marketing at San Diego State University. Her work focuses on emotions and emotional intelligence in consumer decision-making and well-being. She is published in Journal of Public Policy and Marketing, Journal of Business Research, Journal of Consumer Affairs, and Marketing Theory among others.