Biographies

MARIE A. YEH

Ph.D. in business administration from Kent State University, is Assistant Professor at Loyola University Maryland. She researches entrenched public health issues like mental illness and stigma and how marketing strategy can be used more effectively to affect social change. Her research has been published at the Journal of Advertising and the Journal of Public Policy and Marketing. Her research has been presented at national marketing conferences and received recognition by the Kent State College of Business Administration winning the Dean’s Best Paper Award in 2011. Prior to academia, Marie had a successful career in nonprofit management and public health serving most recently as the Executive Director of the Coalition for Children’s Mental Health.  She also has over eleven years of experience in health promotion and disease prevention utilizing media campaigns, coalition building, peer education, social marketing, and other methods to promote social change.  As a Health Educator, she secured federal grant funding to address violence against women on the campus of University of Maryland Baltimore County that created programs to educate men and women and put into place victim advocacy programs. She also served as an independent grants consultant and grant writer bringing in over $12 million in funding for her nonprofit clients.  She also holds a Masters in Counseling from Old Dominion University and a Bachelor of Science in Health Education from the University of Maryland, College Park.

RONALD PAUL HILL

Ph.D. in business administration from the University of Maryland is the Richard J. and Barbara Naclerio Endowed Chairholder, Villanova School of Business. He has authored about 200 journal articles, book chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, and public policy. Outlets for this research are Journal of Marketing Research, Journal of Consumer Research, Business and Society, International Journal of Research in Marketing, Human Rights Quarterly, Journal of the Academy of Marketing Science, Harvard Business Review, and Journal of Public Policy & Marketing. His term as Editor of the Journal of Public Policy and Marketing extended from July 2006 until June 2012. His recent awards include: 2012 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence, 2012 Villanova University Outstanding Faculty Research Award, 2010 Pollay Prize for Excellence in the Study of Marketing in the Public Interest, 2013 AMA Marketing and Society Special Interest Group Lifetime achievement Award, 2013 Alan N. Nash Distinguished Doctoral Graduate Award, and VSB 2104 McDonough Family Faculty Award for Research Excellence. His 2014 article won the Journal of Public Policy & Marketing Thomas Kinnear Award in 2016, and his 2015 Journal of Consumer Affairs article won the best paper award in 2016.

PARTICIPANTS

Linda Alexander

West Virginia University School of Public Health.

Linda Alexander is a Professor of Social and Behavioral Health Sciences and the Academic Dean for the West Virginia University School of Public Health. Dr. Alexander received her master’s degree from James Madison University and her doctoral degree from the University of Virginia. She completed an NIH-funded post doc in Cardiovascular Disease Epidemiology. Her published work appears in prestigious journals such as Nicotine Tobacco Research and Addiction and highlights the role of tobacco smoking as a contributory factor for the disproportionate burden of smoking attributable diseases among racial/ethnic minority groups, low socioeconomic status population groups, and those members of society representing diversity in sexual orientation and gender identity. She is a founding member of two National Institutes of Health (NIH) sponsored interdisciplinary research networks which allows for continued collaboration towards finding the answers to some of the most complex health and behavioral risk problems in the 21st century. Dr. Alexander is a Section Councilor for the Alcohol, Tobacco and Drug (ATOD) section of the American Public Health Association, which is responsible for making recommendations on priority topics for the scientific community to investigate. She is also a member of the national honor society for Public Health.

Stacey Menzel Baker

Creighton University’s Heider College of Business.

Stacey Menzel Baker, Ph.D. in business administration from the University of Nebraska-Lincoln, is Professor of Marketing in Creighton University’s Heider College of Business. Prior to joining Creighton’s faculty, she served for 13 years at the University of Wyoming where her students honored her with awards including MBA Top Professor and Mortar Board Top Prof, she was named Governor Geringer Scholar, and she earned the title of Professor of Marketing and Sustainable Business Practices. Stacey studies consumer attachment, vulnerability, and resilience in contexts such as disaster recovery, disability, and community development. Her research has been published by elite journals in her field and has been used by business to promote products and to design accessible servicescapes, by U.S., U.K., and Canadian governments to help shape civil rights policies, and by scholars inside and outside her discipline, including those investigating the management of disasters, global environmental change, and community development. Research honors include the 2006 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Building Understanding of the Domain of Consumer Vulnerability,” the 2015 Journal of Public Policy & Marketing Thomas C. Kinnear Best Article Award for “Beyond Poverty: Social Justice in a Global Marketplace,” and the 2016 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community.” She has co-chaired international conferences in Macromarketing and Marketing and Public Policy, as well as served on an advisory committee on Transformative Consumer Research. She currently serves as an associate editor for Journal of Public Policy & Marketing and as an editorial review board member for several other journals

Elizabeth Hirschman

University of Virginia-Wise.

Elizabeth Hirschman, Ph.D. in business administration from Georgia State University, is the Hill-Richmond-Smiddy Professor of Marketing at the University of Virginia-Wise. Prior to joining UVA-Wise, she was a distinguished professor of marketing at Rutgers University New Brunswick. Her research has focused on experiential consumption, experience seeking, compulsive consumption, ethnicity, and semiotics. She has published extensively in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Public Policy and Marketing, Journal of Macromarketing and the Journal of Business Research. She also has co-authored the books, Postmodern Consumer Research: The Study of Consumption as Texts and The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art.

Edna Ndichu

University of Wyoming.

Edna Ndichu is a fourth year doctoral student in Marketing at the University of Wyoming. She holds an MBA degree from Baylor University and a BS degree from Africa Nazarene University. In her research, Edna investigates consumers’ adoption of products and practices that are stigmatized and misunderstood, yet offer more benefits, (e.g., are healthier or more sustainable) than their alternatives. She explores how consumers construct meanings of such stigmatized consumption options, the tensions that emerge in the process, and seeks to offer theoretical insights into consumers’ volitional adoption of stigmatized products and practices. Edna also seeks to provide practical insights into the strategies that marketers and policy makers can use to encourage adoption and sustained use of such consumption options. Her dissertation utilizes the context of the stigmatized domain of women’s reproductive health, and specifically, the adoption of the menstrual cup, an innovative, unconventional feminine hygiene product. Her contexts of investigation have encompassed both developed and developing countries.

Tony Stovall

Woodbury University’s School of Business in Burbank

Tony Stovall received his undergraduate degree from Stanford University in International Relations. He has over 15 years of work experience in the corporate world, working in numerous capacities for Encyclopædia Britannica and Korn/Ferry International, the world’s premier executive search firm. Tony earned his MBA from the University of Arizona’s Eller School of Management, and completed his PhD in Retailing & Consumer Sciences, also from the University of Arizona. He is broadly centered around issues of consumer well-being. This upcoming TCR conference will be his third consecutive conference. He is currently an Assistant Professor of Marketing at Woodbury University’s School of Business in Burbank, CA

Aphrodite Vlahos

Hellenic Museum in Melbourne

Aphrodite Vlahos is a second-year doctoral candidate at the University of Melbourne. Her doctoral thesis is related to using theories of embodiment to understand how the body is used to consume products and services within the marketplace, through an exploration of cosmetic surgery. Her research interests also include services and understanding the relationship-building strategies utilized by service providers for their clients. Before commencing her PhD, Aphrodite worked as a food copy-writer, reviewing restaurants around Melbourne, and has also worked with the Hellenic Museum in Melbourne to develop a marketing strategy