Conference Chair Contact Information and Bios

For questions about TCR, the application process, or a specific track, contact both Brennan and Julie. For questions about event logistics, send a message to Brennan.



Brennan Davis ( is Associate Professor of Marketing at the Orfalea College of Business at Cal Poly in San Luis Obispo, CA. He has a PhD in marketing from The Paul Merage School of Business at the University of California Irvine and an MBA from the University of Pennsylvania’s Wharton School of Business. Brennan investigates theory about place, social psychology and unhealthy consumption. He won the 2016 Emerging Scholar Award from the Marketing & Society Special Interest Group of the American Marketing Association. He has publications in the Journal of Public Policy & Marketing where his paper won the 2014 Kinnear/JPP&M Award from the American Marketing Association, and in the American Journal of Public Health where he won the best paper award in 2009 from the Robert Wood Johnson Foundation. He has also published in the Journal of Business Research and has working papers targeting other top academic marketing and consumer research journals. He serves on the TCR advisory committee.



Julie L. Ozanne is the Professor of Marketing at the University of Melbourne. Julie is a transformative consumer researcher who specializes in alternative methodologies for the study of social problems, such as interpretive, critical, participatory, and community action research methods. She also examines the problems of the poor and the low literate, as well as new forms of sustainable exchange based on sharing. Her scholarship has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of International Business Studies, Journal of Business Research, and Journal of Marketing Management, among other outlets. In 2006 she was named the Ferber award winner at the Journal of Consumer Research (for best article based on a dissertation for which she was the head advisor). She was also recognized as the best reviewer of 2007 at the Journal of Public Policy & Marketing. She is an associate editor at the Journal of Consumer Research, and on the editorial review board of Journal of Public Policy & Marketing, AMS Review, Consumption, Markets, and Culture, and Journal of Marketing Management. She is the chair of the TCR advisory committee (2013-15), co-edited the book–Transformative Consumer Research for Personal and Collective Well-Being (2012), co-chaired the 2009 TCR conference, and was a keynote speaker for the 2011 and 2013 TCR conference.



Professor van Osselaer’s research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer is an Associate Editor at the Journal of Consumer Research and serves on the editorial review boards of the Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing.

At Johnson, Professor van Osselaer teaches the core Marketing course. He also serves as the Area Coordinator for the Marketing and Management Communication Area at the Cornell College of Business. Professor van Osselaer previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. In 2012-2013, he was a visiting research scholar at the University of Colorado’s Leeds School of Business. In 2015, Professor van Osselaer served as the President of the Society for Consumer Psychology. Professor van Osselaer has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization’s Board of Directors. Professor van Osselaer has won awards for research, teaching, and service.