Bad habits and unhealthy behaviors are at the center of many areas that could benefit from transformative consumer research: addictions, unhealthy eating, risky behaviors, and many social interactions. Two common ways of addressing these problems have been fairly top-down: Promoting information campaigns or employing behavioral economics incentives. In contrast, this paper shows that many unhealthy behaviors are developed either by design or through habits. By specifically understanding how these occur enable us to develop or engineer bottom-up behavioral-engineered solutions that target the root of the problems.
Sinem Atakan, Özyeğin University. (Chair)
Catalina Velez, Instituto Tecnologico de Monterrey. (Chair)
Huy Quoc Tran, Cornell University.