Kelly Haws, Ph.D. is Associate Professor of Marketing and Chancellor’s Faculty Fellow at the Vanderbilt University Owen Graduate School of Business. She studies consumer behavior, with a particular focus on issues related to consumer welfare and food decision making. Her research has appeared in numerous publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Management Science, American Journal of Preventative Medicine, Appetite, and others.
Peggy J. Liu, Ph.D. is an Assistant Professor of Marketing at the University of Pittsburgh Katz Graduate School of Business. Her research studies consumer behavior, particularly as it relates to consumer welfare and well-being. In one research stream, she examines factors shaping the healthiness of people’s choices and consumption, primarily in the food domain. In a second research stream, she examines how choices for others affect consumer-consumer relationships and firm-consumer relationships. Her research has appeared in Journal of Marketing, Journal of Marketing Research, Management Science, Organizational Behavior & Human Decision Processes, and multiple public health and medical journals.
John Cawley, Ph.D. is a Professor in the Department of Policy Analysis and Management, and the Department of Economics, at Cornell University. He is co-Director of Cornell’s Institute on Health Economics, Health Behaviors and Disparities. His research focuses on the economics of risky health behaviors; in particular, those that relate to obesity. His research has been published in general-interest economics journals (American Economic Review, Review of Economics and Statistics, Journal of Economic Perspectives) as well as journals in health economics (e.g. Journal of Health Economics, Health Economics, American Journal of Health Economics), and public policy (Journal of Policy Analysis and Management, Health Affairs).