Chris Pullig is Professor and Chair of the Marketing Department in the Hankamer School of Business at Baylor University in Waco, Texas. He has a PhD in Business Administration with a Major in Marketing and a Minor in Experimental Statistics. Professor Pullig’s research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) understanding brand value in the global marketplace – how brand value is created, measured, protected, and leveraged; 2) consumer evaluation of marketing tactics including branding and pricing; and 3) consumer welfare and pro-societal issues. He has published research in the marketing discipline’s leading journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Marketing Management, Marketing Theory and others. He is a regular reviewer for leading journals including the Journal of Marketing and Journal of Consumer Research. He teaches Strategic Brand Management at both the undergraduate and graduate level and has lectured or taught in graduate programs in France and the UK. Prior to entering academia, Professor Pullig worked for 13 years as an executive in the retail industry. Professor Pullig participated in the TCR 2011 Multicultural Marketplaces track (4 publications), TCR 2013 Immigration, Culture, and Ethnicity Track (2 publications), and the TCR 2015 Stigma track (JPP&M conditionally accepted).


Eva Kipnis is Associate Head for Research and a Senior Lecturer in Marketing in the School of Marketing and Management, Coventry University. She holds a PhD from Durham University for which she earned the Best Thesis Award. Eva’s research interests lie at the intersection of consumer behaviour and brands/branding and comprise three strands: 1) consumers, brands and organisations in multicultural marketplaces; 2) the role of brands in illicit markets; and 3) political resistance brands and marketplace-mediated consumer resistance. She took part as a track member in the TCR 2011 Multicultural marketplaces track (output: 4 publications) and in the TCR 2013 Immigration, culture and ethnicity track (output: 2 publications). Eva’s prior work appeared in the Journal of Business Research, Marketing Theory, Consumption, Markets & Culture, Journal of Public Policy and Marketing, Journal of Marketing Management and others. In her previous life Eva worked in Kazakhstan as a marketing manager and consultant advising companies such as Mittal Steel (now Arcelor Mittal), Mobil Oil and a range of retail brands on marketing strategies in Kazakhstan.


Catherine’s main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, she is interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of her research is within the transformative consumer research stream. Her current projects include work on multicultural environments (conceptualising organisational multicultural competence, consumer multicultural adaptiveness); and virtual environments (reframing the impact of exploration on consumer learning, consumer engagement, and consumer knowledge creation in virtual communities). She co-chaired the TCR 2011 Multicultural marketplaces track (output: 4 publications), and took part, as a track member, to the TCR 2013 Immigration, culture and ethnicity track (output: 2 publications), and the TCR 2015 Life satisfaction track. Her research has been published in the Journal of Business Research, the Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Marketing Management, Marketing Theory, Consumption, Markets & Culture and other international publications.


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=” Richard Y. Bourhis “]

Université du Québec à Montréal, Canada

Richard Y. Bourhis was educated in the French and English school system in Montreal, obtained a BSc in Psychology at McGill University and a PhD in Social Psychology at the University of Bristol, England. He was Associate Professor in the Psychology Department at McMaster University in Ontario and is currently Professor in the Psychology Department at UQAM. Richard Bourhis published extensively in English and French on immigrant/host community relations, discrimination & cross-cultural communication. He was director of the Concordia-UQAM Chair in Ethnic Studies in Montreal and director of the Centre des études ethniques des universités montréalaises (CEETUM). He received a doctorate ‘Honoris causa’ from Université de Lorraine, France, the Queen Elizabeth II Diamond Jubilee Medal in Quebec and was elected Fellow of the Royal Society of Canada in 2012.


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=”Oscar Ybarra”]

University of Michigan, USA

I am the Director of Innovate Blue, U‐M’s campus‐wide unit on innovation and entrepreneurship. I also am Professor of Psychology at the University of Michigan, Faculty Associate at the Research Center for Group Dynamics at the Institute for Social Research, and Affiliated Faculty in Organizational Studies. I received my Ph.D. in social psychology from New Mexico State University in 1996. I then took my current post at the University of Michigan. My research revolves around the social underpinnings of cognition and intelligence, how people navigate their web of relations with others, and how people balance connecting socially with the need to pursue and protect personally valued goals. My research has been published in the top journals in the field, and my work on social judgment has been used in presentations before congressional hearings on aging and fraud. My research on mental exercising through socializing, and Facebook use and wellbeing, has received much national and international media attention. In addition to documenting various social cognitive biases, my work on group perception has focused on intergroup threat as a factor that may give rise to such biases. One of our papers was awarded the Gordon Allport Intergroup Relations prize from the Society for the Psychological Study of Social Issues. Culture also is a factor I have regularly leveraged in my research, whether it is work on social perception, conflict resolution, or processes that show more similarity than difference across culture.


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=”Sonya A. Grier “]

American University, USA

Sonya A. Grier is a Professor of Marketing Kogod School of Business, American University. Dr. Grier conducts interdisciplinary research on topics related to the societal impact of targeted marketing efforts (both commercial and social) and social marketing, using a diversity of methodological approaches. Her current research investigates the relationship between marketing activities and consumer well-being. She has published her research in leading marketing, public health, health policy and psychology journals. Dr. Grier is also the recipient of numerous awards and honors. In the last three years, she has won two best paper awards for her research (Journal of Advertising and Journal of Public Policy and Marketing). In addition, she has won top honors twice for documentary films she created and exhibited at the Association for Consumer Research Film Festival – the People’s Choice Award in 2014 and the Judge’s Choice Award in 2013). Dr. Grier also spent two years as an in-house consultant at the Federal Trade Commission, where she provided consumer research expertise as part of a presidential mandated team examining the target marketing of violent movies, music and video games to American youth. She also has practical industry experience in market research, brand management, and marketing consulting. She currently serves on the Editorial Board for the Journal of Public Policy & Marketing, as the Director of Food Marketing Research for the African-American Collaborative Obesity Research Network (AACORN) and is a member of the Institute of Medicine Food Forum. She received her Ph.D. in Marketing, with a minor in Social Psychology, from Northwestern University in 1996 and also has an MBA from the J.L. Kellogg Graduate School of Management, Northwestern University. Her undergraduate degree is also from Northwestern University, with a major in Political Science.


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=”Mark S. Rosenbaum”]

Northern Illinois University, USA

Mark S. Rosenbaum is a Senior Fulbright Scholar, Kohl’s Corporation Professor of Retail Marketing at Northern Illinois University, and an Associate Professor at Externado University, Bogota, Colombia. His research focuses on services issues such as commercial social support, transformative service establishments, third places, unethical shopping behaviors, ethnic consumption, and tourists’ shopping behaviors. His has published in Journal of Service Research, Journal of Services Marketing, Journal of Business Research, Journal of Retail and Consumer Services, Services Marketing Quarterly, Journal of Consumer Behaviour, Senior Housing & Care Journal, Psychology & Marketing, Journal of Travel Research, Business Horizons, Marketing Intelligence and Planning, and the Journal of Vacation Marketing, as well as numerous domestic and international conference proceedings and book chapters. Rosenbaum also consults on service marketing issues in Southeast Asia and in the U.S. with McDonald’s, Abbott, Caterpillar, and Jewel-Osco. He also teaches undergraduate and executive services courses at the American Hotel Academy (Brasov, Romania) and he has taught services courses in Nepal, Vietnam, Bhutan, Bosnia, Romania, and Cambodia. He received his doctorate from Arizona State University in 2003.


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=”Julie Emontspool”]

University of Southern Denmark, Denmark

Julie Emontspool is Assistant Professor at the Department of Marketing and Management of the University of Southern Denmark. She holds a PhD in Management Sciences from Université Libre de Bruxelles, Belgium, and joined faculty in Denmark after a brief research stay at Schulich School of Business, Canada. Her main research interests relate to the market consequences of contact between cultures, in particular consumer acculturation, cosmopolitanism and globalization. Her work about cosmopolitanism, globalization and migration has among others been published in International Marketing Review, Advances in Consumer Research, Research in Consumer behaviour and in various book chapters (Emerald Publishing Ltd, Pearson Education limited, IGI Global). Further information:


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=”Samantha Cross”]

Iowa State University, USA

Samantha Cross is an Assistant Professor in Marketing at Iowa State University. Her research examines how diverse entities, identities, perspectives, beliefs, ways of sensing and consuming co-exist in individuals, households and society. Current research streams examine diverse cultural influences on decision-making, consumption and innovation within the home; the impact of sensory influences on consumer identity and purchase behavior within the marketplace; and innovations in research methodology. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award and the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference. She has presented her work in several forums, including the Association for Consumer Research (ACR) Conference, the Consumer Culture Theory (CCT) Conference, the American Marketing Association (AMA) Winter Conference, and the Marketing and Public Policy (MPPC) Conference. Her work has been accepted for publication in the Journal of Marketing, the International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Business Research, and Consumption, Markets and Culture.


[bsf-info-box icon=”Defaults-user” icon_size=”32″ icon_animation=”fadeInLeft” title=”Cristina Galalae”]

Coventry University, UK

Cristina Galalae is a Lecturer in International Business at Coventry University and a Fulbright Alumna of the University of Texas at Austin. The motivation for her research is to understand how people’s lives are affected by globalisation. In particular, Cristina’s work is focused in two inter-related areas: (1) multicultural locales – narratives of the self, living diversity, and culturally plural consumption; (2) mobility of people and objects – physical movement, virtual and psychological mobility, localisation and re-localisation processes. Cristina’s research is underpinned by a firm belief that research can improve people’s lives in leaps and bounds. Before starting her academic career, she worked as a Marketing Consultant for various multinational companies, such as GDF SUEZ and Betafence.