Chris Pullig is Professor and Chair of the Marketing Department in the Hankamer School of Business at Baylor University in Waco, Texas. He has a PhD in Business Administration with a Major in Marketing and a Minor in Experimental Statistics. Professor Pullig’s research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) understanding brand value in the global marketplace – how brand value is created, measured, protected, and leveraged; 2) consumer evaluation of marketing tactics including branding and pricing; and 3) consumer welfare and pro-societal issues. He has published research in the marketing discipline’s leading journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Marketing Management, Marketing Theory and others. He is a regular reviewer for leading journals including the Journal of Marketing and Journal of Consumer Research. He teaches Strategic Brand Management at both the undergraduate and graduate level and has lectured or taught in graduate programs in France and the UK. Prior to entering academia, Professor Pullig worked for 13 years as an executive in the retail industry. Professor Pullig participated in the TCR 2011 Multicultural Marketplaces track (4 publications), TCR 2013 Immigration, Culture, and Ethnicity Track (2 publications), and the TCR 2015 Stigma track (JPP&M conditionally accepted).
Eva Kipnis is Associate Head for Research and a Senior Lecturer in Marketing in the School of Marketing and Management, Coventry University. She holds a PhD from Durham University for which she earned the Best Thesis Award. Eva’s research interests lie at the intersection of consumer behaviour and brands/branding and comprise three strands: 1) consumers, brands and organisations in multicultural marketplaces; 2) the role of brands in illicit markets; and 3) political resistance brands and marketplace-mediated consumer resistance. She took part as a track member in the TCR 2011 Multicultural marketplaces track (output: 4 publications) and in the TCR 2013 Immigration, culture and ethnicity track (output: 2 publications). Eva’s prior work appeared in the Journal of Business Research, Marketing Theory, Consumption, Markets & Culture, Journal of Public Policy and Marketing, Journal of Marketing Management and others. In her previous life Eva worked in Kazakhstan as a marketing manager and consultant advising companies such as Mittal Steel (now Arcelor Mittal), Mobil Oil and a range of retail brands on marketing strategies in Kazakhstan.
Catherine’s main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, she is interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of her research is within the transformative consumer research stream. Her current projects include work on multicultural environments (conceptualising organisational multicultural competence, consumer multicultural adaptiveness); and virtual environments (reframing the impact of exploration on consumer learning, consumer engagement, and consumer knowledge creation in virtual communities). She co-chaired the TCR 2011 Multicultural marketplaces track (output: 4 publications), and took part, as a track member, to the TCR 2013 Immigration, culture and ethnicity track (output: 2 publications), and the TCR 2015 Life satisfaction track. Her research has been published in the Journal of Business Research, the Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Marketing Management, Marketing Theory, Consumption, Markets & Culture and other international publications.