Overview of Track 2 – Action and Engagement

Women as Commodities: An Examination of Violence Against Women

This track addresses the global pandemic of violence against women which includes rape, human trafficking, “honor” killings, domestic violence, and child/forced marriage.  A framework that conceptualizes women and their sexuality as commodities will be developed to understand how the marketplace contributes to and can attenuate the perpetuation of this violence.

Marie A. Yeh, Kent State University. (Chair)

Ronald Paul Hill, University of Maryland. (Chair)

Linda Alexander West Virginia University School of Public Health.

Stacey Menzel Baker, University of Nebraska-Lincoln.

Elizabeth Hirschman, Georgia State University.

Edna Ndichu, University of Wyoming.
Tony Stovall, Stanford University.

Aphrodite Vlahos, University of Melbourne.


Understanding Physician and Consumer Responses to Vaccination Policy

Vaccinations prevent diseases; however, skepticism regarding the benefits and concerns related to risks drive some to delay or decline vaccinations. In this track, we will explore consumer and physician responses to vaccination policy, and how factors such as information format, service provider policy, and qualities of the disease itself interact with policy to drive vaccine adoption or refusal.

Paul M. Connell, Stony Brook University, State University of New York. (Chair)

Stacey R. Finkelstein, Zicklin College of Business, Baruch College, City University New York. (Chair)

Beth Vallen, Villanova School of Business. (Chair)

Kristen A. Feemster, Division of Infectious Diseases at The Children’s Hospital of Philadelphia.

Gary Sherman, Stony Brook University.


Staying on the Virtuous Path: Helping Consumers Do What They Should

This track seeks to understand why consumers stray from healthy and sustainable behaviors, and to identify simple and actionable ways in which consumers or loved ones can intervene to prevent their straying. Our focus is on identifying and testing straightforward prevention tools that can be taught and shared.

Catalina Estrada-Mejia, Universidad de los Andes. (Chair)

Beatriz Pereira, Iowa State University. (Chair)

Richard Vann, Penn State – Behrend. (Chair)

José Antonio Rosa, Iowa State University.

Ayalla Ruvio, Michigan State University.

Jason Stornelli, Oregon State University.

Carlos Trujillo, Universidad de los Andes.


Poverty Alleviation through Transformative Relationships: Escalating the Long-term Impact of Short-term Interventions

This track seeks to better understand short-term poverty alleviation efforts and identify avenues for improvement in terms of their impact on key stakeholders. Using participatory research with impoverished communities, the team will build relationships and study relationship formation to produce insights that could guide academics, NGOs, and community members.

Mark Mulder, Pacific Lutheran University (Chair)

Todd Weaver, Point University (Chair)

Leslie Koppenhafer Boise State University

Richie L. Liu, Oklahoma State University

Kristin A. Scott, Minnesota State University – Mankato


Overcoming Barriers to Transformation and Maximising Impact

As the TCR agenda grows, business researchers are entering non-traditional contexts for data collection and seeking societal impact from their work. However, initiating and maintaining dialogue with gate-keeping third and public sector organisations presents challenges. This track will critically engage with notions of impact and transformation in order to explore barriers to transformation and possible solutions.

Susan Dunnett, University of Edinburgh. (Chair)

Kathy Hamilton, University of Strathclyde, Glasgow. (Chair)

Maria Piacentini, Lancaster University. (Chair)

Emma Banister, University of Manchester.

James Cronin, Lancaster University Management School, UK.

Hélène Gorge, Université de Lille-Skema Business School in France.

Carol Kaufman-Scarborough, Rutgers University School of Business-Camden.

Agnes Nairn, London Post Graduate Campus of Hult International Business School.

Katherine Trebeck, Oxfam’s Research Team.


Mapping out a Transformative Consumer Research Agenda for Gender & Intersectionalities

This session will advance a transformative orientation, creating a structure for researchers and practitioners to understand and work towards resolving intersectional, gender-based injustices. Specifically, participants will identify how consumers are affected by concurrent oppressions, examine structures that reinforce power imbalances, and understand how to challenge and change oppressions.

Laurel Steinfield, Bentley University (Chair)

Catherine Coleman, Texas Christian University (Chair)

Linda Tuncay Zayer, Loyola University Chicago (Chair)

Rob Harrison, Western Michigan University

Wendy Hein, Birkbeck, University of London

Nacima Ourahmoune, Kedge Business School, Marseilles, France

Minita Sanghvi, Skidmore College

Jan Brace-Govan, Monash University

Jacob Östberg, Stockholm Business School


Healing Multiculturalism: Challenges, Tensions and Opportunities

A ‘crisis of multiculturalism’ besets many contemporary societies. Marketplaces can exacerbate tensions or enable multicultural conviviality. The goal of our international, multicultural and multidisciplinary team is to unpack the marketplace’s healing potential to encourage conviviality, reduce the impact of prejudice, stereotyping, and other practices to enhance individual and societal well-being.

Chris Pullig, Baylor University, USA (Chair)

Catherine Demangeot, IESEG School of Management, France (Chair)

Eva Kipnis, Coventry University, UK (Chair)

Richard Y, Université du Québec à Montréal, Canada

Oscar Ybarra , University of Michigan, USA

Sonya A. Grier, American University, USA

Mark S. Rosenbaum, Northern Illinois University, USA

Julie Emontspool, University of Southern Denmark, Denmark

Samantha Cross, Iowa State University, USA

Cristina Galalae Coventry University, UK


Exploring their Stories: The Role and Impact of Narratives in the Stigmatization Process

Stigmas can be devastating, but the consequences depend in part on how people react to stigmatizers’ barbs. How do people weave a story to explain a stigmatizing condition? The strategy of storytelling is noticeably absent from the stigma literature. This project will explore the narratives stigmatized people craft to cope with their stigma.

Ann M. Mirabito, Baylor University.

Natalie Ross Adkins, Drake University.

Elizabeth Crosby, University of Wisconsin-LaCrosse.

Jane Machin, Diana R. Garland School of Social Work, Baylor University.

Justine Rapp, University of San Diego.


Exploring New Ways How Financial Service Organizations Can Improve the Financial Well-Being of Vulnerable Consumers

This track draws on two realities about financial services and consumer well-being: Many consumers (1) lack the financial knowledge needed to make optimal decisions, and (2) lack access to financial services that could improve their well-being. Collaborating with a financial institution, we examine how companies can better influence consumer well-being.

Martin Mende, Florida State University. (Chair)

Maura Scott, Florida State University. (Chair)

Linda Court Salisbury, Carroll School of Management, Boston College.

Gergana Nenkov, Carroll School of Management, Boston College.


Emerging Issues in Food Policy and Consumer Decision Making based on Restaurant Menu Labeling

In this track, we will identify and examine emerging issues in consumer welfare brought about by changes in legislation related to menu labeling in restaurants and other settings, including possible changes to the labeling and the menu offerings.

Kelly Haws, Vanderbilt University (Chair)

Peggy Liu, University of Pittsburgh (Chair)

John Cawley, Cornell University

Steven Dallas, New York University

Christina Roberto, University of Pennsylvania