A Preconference Workshop: Increasing Research Impact through Relational Engagement in Transformative Consumer Research
The 2017 TCR main conference will start on Sunday evening, June 18, 2017. We will hold the workshop at Cornell University on Sunday from 10am to 4pm, June 18, 2017. The workshop is open to all conference registrants who were accepted to TCR. This workshop is new to TCR and it is optional. See the workshop schedule below.