A Preconference Workshop: Increasing Research Impact through Relational Engagement in Transformative Consumer Research

The 2017 TCR main conference will start on Sunday evening, June 18, 2017. We will hold the workshop at Cornell University on Sunday from 10am to 4pm, June 18, 2017. The workshop is open to all conference registrants who were accepted to TCR. This workshop is new to TCR and it is optional. See the workshop schedule below.

2017 TCR Preconference Workshop Schedule

(or download a PDF version here: 2017 TCR Preconference Workshop)

Time Title Presenter(s) Description


10:15 am

Introduction to Transformative Consumer Research



Brennan Davis




Lay out core shared principles






11:15 am

Relational Engagement: A Conceptual Framework for Increasing Knowledge Dissemination and Impact


Julie Ozanne and Benet DeBerry-Spence Share a conceptual framework for thinking about incendiary knowledge that can lead to societal impact
11:15 am to

12:15 pm


Relational Engagement in Action: A Nonprofit Case Study Laura Peracchio and Staci Croom-Raley Convey nonprofits’ desire for academic partners, with an activity where people develop research ideas
12:15 pm to 1:15pm


Buffet Luncheon Make new friends!
1:15pm to

2:15 pm

Actionable Insights that Span Research Contexts Ron Hill and Justine Rapp Highlight lesson learned that translate broadly, given the range of work conducted across different contexts and groups


2:15 pm to 2:45pm


Cookies and Chatter Meet new people through a formal exercise
2:45pm to


Scaling up Change: How Research, Teaching, and Service Unite for Change Madhu Viswanathan and Srini Venugopal Encourage synergies across different missions that provide career continuity


3:45 pm to

4:00 pm


Postcard to the Future Set goals in a self-reflection exercise